Count on startup Clarity AI to explain their potential application, we borrowed their art direction based on a soft watercolour world, condensed all the information into an informative pill that flows throughout this minute-long animation.
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Creative Direction & Storytelling: Lucas Martínez. Script: Beatriz León. Art Direction: Ramón Hernández, Javier Valenzuela. Animation 2D: Lucas Martínez & Laura Segaz. Voice-over Studio: Victor Gato.