ExteTechnology
An explosion of color and rhythm to unveil Exte's digital stack. We draw inspiration from their vibrant color palette to craft exciting transitions and compositions that capture the essence of their identity.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
The challenge of this piece was driven by the narrative's rhythm and the explanatory content requirements. Starting from the client's brand foundation, we were tasked with delivering a fun and engaging approach to communicate the qualities of their application.
The Approach
The solution was to infuse the piece with a dynamic rhythm, incorporating anticipatory movements, aggressive acceleration curves, and color and shape changes that kept the viewer fully engaged with the narrative we were conveying.
/ Project overview
Fun shapes and transitions defined this project, intelligently revealing its communication with a high level of abstraction to entertain and inform equally.
