We searched for a powerful insight and came up with an overarching concept that could give meaning to each individual piece and to the campaign as a whole. Our approach is to show that even users who consider themselves to be more advanced are equally exposed to these problems.
The structure we propose is: 1. Minimal contextualisation. 2. Increscendo of problems. 3. Sweep / Tranquility Panda. 4. Closing with service and call to action.We managed to produce an avant-garde, recognisable and conceptually solid graphic line, uniting all these resources of transitions and animations aligned with the concept of speed.