We proudly present Webfleet in the most innovative and fresh way possible. Our team crafted a visually appealing, vector-based world designed to clearly explain the key features and benefits of Webfleet across multiple videos.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
Our main challenge was to dynamically showcase Webfleet’s technological advancements while staying true to the brand's identity. We embraced the brand guidelines confidently, using them as a foundation rather than a limitation, and sought differentiation by developing a unique visual language. This approach allowed us to highlight Webfleet's innovations in a way that aligns perfectly with the brand while standing out with a distinctive creative edge.
The Approach
We addressed this need by creating a friendly, playful vector-based world full of vibrant colors, three-dimensional vehicles, and iconography to add layers of dynamism to the piece. Through these three videos, we developed an inclusive audiovisual language for the brand, making it easier to communicate and understand complex concepts.
/ Project overview
We created an engaging experience that highlights Webfleet’s capabilities in a modern, dynamic format, using compelling visuals to clearly communicate its technological advancements.
