We look for the tone of the piece with colours and flat shapes, playing with transitions between elements that bring fluidity and naturalness to the product. It was great fun to have developed this piece for YooY with Zapiens.
Take life in serum.
Creative Direction & Storytelling: Lucas Martínez.
Storyboard Sketches: Lucas Martínez.
Art Direction: Ramón Colmo.
Animation 2D: Sergio Álvarez, Laura Segaz & Lucas Martínez.
Sound Design: Clint is good.
Voz off: Victor Gato.