With total creative freedom from Juanito Baker, we crafted a bold and playful motion piece. A fun, expressive project where we turned dough, flour, and personality into pure animated joy.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
The main challenge was to translate the brand’s essence into a bold and unique motion language. Juanito Baker wanted to strengthen its presence in the digital space through animation, and for that, we had to craft a piece that felt true to its values while exploring a new expressive territory. The challenge was finding the right balance between brand recognition and the freedom to push creative boundaries.
The Approach
To bring this bold vision to life, we combined AI-generated boards with handcrafted animation, exploring new ways to build visual rhythm and attitude. The script, written in-house, set the tone from the start: unapologetic, fun, and a little rebellious—just like the brand. This mix of tools and creative freedom gave the piece its distinct, punchy character.
/ Inspiring With Design
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