Stay
Complete creative freedom was given for the creation of this explainer video for the Stay app, blending various resources to fully understand.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
From the very beginning, our goal was to find the right formula to give cadence and presence to a new brand. Without deviating from the brand guidelines, we moved through an explanatory phase followed by a descriptive one to define what Stay is.
The Approach
Our response to this demand was to use devices with navigation simulations to demonstrate its usage, along with an isometric world and immersive iconography.
/ Project overview
we craft a visual symphony that not only enhances the program's storytelling but also captivates audiences with its playful spirit and creative flair.
