TBS
An exercise in abstraction and transitions designed specifically for this piece by Toulouse Business School, aimed at enhancing its visual narrative and conceptual depth.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
It was essential to design the piece with the potential student in mind, which is why Toulouse Business School requested our collaboration to promote their new campus in Barcelona. They were looking for a very graphic and abstract way to explain it.
The Approach
We achieved it by reaching a high level of abstraction, working with characters and scenarios taken out of context to modernize and create empathy with the message. Inspiring education, inspiring life.
/ Project overview
A project focused on abstraction and transitions for Toulouse Business School to enrich its visual narrative.
