BBVA




Telling the story of BBVA’s journey and transformation meant bringing together different moments, ideas and visual languages within a single narrative. The challenge was to create a piece that felt coherent and natural while combining volumetric elements, line-based characters and photographic imagery, keeping the audience engaged throughout.
We developed a flexible visual system where each technique served a specific part of the story. By carefully balancing animation, composition and transitions, we created a warm and approachable journey that could evolve naturally, highlighting the most important moments without losing rhythm, clarity or visual consistency.







