CampoVirtual
We create a personal world, with unique characters and settings, textures, and transitions to explain the benefits of Bankia's virtual environment.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
They asked us for a fun and friendly way to explain this banking product, creating an art direction that would bring personality and warmth to the proposal. Making it a dynamic and rhythmic piece was also a mandatory requirement for the project.
The Approach
The solution was to decontextualize the narrative through transitions and friendly scenes, in order to land in a world that is easy to understand and leads to a simple explanation. Characters, textures, and smooth animations were key to achieving this.
/ Project overview
We built a relatable, friendly, and entertaining world through transitions, textures, and personalized art direction.
