Daflon
For this Tabú project, we used creative comparisons to represent the concepts. Transitions and animation crafted with care were key to developing this project.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
The challenge was to humorously and ironically showcase and sell this product in just 20 seconds. An indispensable requirement was the use of highly dynamic animations that would bring rhythm to the piece.
The Approach
The solution was to rely on a meticulous art direction, carefully study the use of transitions between boards, and achieve that quick and ironic language to complement the campaign.
/ Project overview
We developed a narrative based on creative art direction and transitions with an ironic touch for this textured and fun piece.
