We helped explain what Fundación Trinidad Alfonso stands for, blending real photography with illustration to bring its commitment to sport, talent and effort to life.
creative direction
storytelling
storyboard sketches
art direction
animation
sound design
The Challenge
Explaining what a foundation does means connecting many different things: its history, the athletes it supports, its relationship with the city and the tools it offers. The challenge was to bring all of that together in a single story that felt close, energetic and easy to follow, combining real images of people and places with a graphic language that unified them.
The Approach
We built an illustrated universe where real photography becomes part of hand-crafted collage scenes. A vibrant palette, bold shapes and textures give each sport, landmark and platform screen its own place in the journey, while keeping a consistent rhythm throughout. The result is a warm, dynamic piece that explains the foundation’s purpose and ends on the idea that drives it: effort.
/ Inspiring With Design
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